Appreciate Your Community as a Business

“19 Monday’s Left Until Christmas”…

SAID THAT ONE CRAZY PERSON.

We wouldn’t normally think about this in our day-to-day movement through life. It’s almost as if the struggle to next Monday is more than we can bare. We rejoice at the thought of the weekend, but life grabs us at 6 PM  and drags us into a rushed job, demurred relationship, or financial calamity. Who has the mental capacity to remember the number of Monday’s until Christmas?

ARE WE ON THE SAME LEVEL THERE?

Walking into, Importico’s, a local coffee shop here in Florida, this morning, the coffee barista makes this comment to a customer, “19 Monday’s left until Christmas!” Why does it matter to her so much that she is keeping track? Or maybe she just caught the factoid listening to NPR on her way  Their reason why should be the same as our reason why.

APPRECIATION.

  • Appreciation for others.
  • Appreciation by others.

While it may not be a specific day for all, it is intrinsically a part of this time of year that people experience more appreciation than they have in the past. The company they work for provides an end of the year card, party, or bonus. Sometimes all three. Families that haven’t spoken much all year, experience a moment of cohesiveness. Children do their best to give something of value to their parents. Parents go above and beyond to impress their children with gifts. Walking into a store we find one deal after another and euphoria occurs while we load items into our cart.

ARE WE ON THE SAME LEVEL THERE?

Our guess is that we are. Even if you do not practice the meaning of the holiday, you certainly experience the commercialized benefits of it.

We’ll also assume that you find joy in this time of year because someone has gone out of their way to show you appreciation. Don’t neglect that feeling. Don’t miss the opportunity to show appreciation.

READY TO HEAR A HARD TRUTH?

We’re all on the same level. We all need appreciation.

14 FRIDAY’S UNTIL BLACK FRIDAY

If you are a smaller business, that means 14 Saturday’s until Small Business Saturday. Our experience as a consumer is to visit Small Businesses that appreciate their community. Genuinely appreciate it.

5 QUICK THOUGHTS ON APPRECIATING YOUR COMMUNITY AS A BUSINESS:

  1. Participate in Community Events. You don’t have to buy every booth or create a float for every parade. And if you do, don’t pass out a ton of information, people will just throw away your flyers. Instead, be present as a business owner and encourage your employees to go and have fun. At most, pass out a business card if people are curious.
  2. Eat out at Different Restaurants. Yes, even if you own a restaurant. And when you do, get to know your waiter and even connect with a manager. If the experience is pleasant, praise the restaurant. When you pay your bill, tip well, at least 20%.
  3. Provide a Local Incentive. ESPECIALLY IF YOU ARE A SMALL BUSINESS. Let’s be honest, it is hard to compete with options. If you are a store, someone can find it cheaper online. If you are a restaurant, a local family often chooses to cook. If you are a college town, most students are struggling just to pay off tuition. Appreciate locals and marketing within the city will be done for you.
  4. Become a Regular at a Coffee Shop. Regular enough that they know what you want when you walk up to the counter. You should have names memorized. Whether it is a local breakfast joint or an established café, these establishments are where decisions are made.
  5. Offer to Volunteer for City Events. The only thing that you should expect to get out of this is to build relationships with others. So join your local Chamber, offer to sweep up after a parade, or pass out water at a fair.

Going to college up in the “South,” I’m talking sweet tea on the front porch with a sweet old lady talking your ear off. There was a very important lesson that was learned, Don’t Cash in too Early.

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